We know exactly what you’re thinking – how did TikTok manage to secure a campaign deal with one of the BIGGEST sporting tournaments in Europe! If you’re part of the TikTok fandom, you will know that the Euros have been constantly advertised all throughout your TikTok feed. Well, Tik-Tok being the first social platform to…
Risky business. If human innovation has taught us anything, it’s that taking risks will either be rewarded (see successful flight of the world’s first flying machine) or get you killed (see attempted flight of the world’s first flying machine). In either case, risk-taking is often necessary for breaking boundaries, standing out from the crowd and ultimately making…
Derby Hub member, Koobr, has agreed terms to acquire another creative agency. Carmichael Collective, a full-service creative marketing agency with UK and international clients, will be carried forward by Koobr following terms agreed by the agency’s former owner, Murray Carmichael-Smith. Murray, who has a long and successful career running the well-established Nottingham-based bcsAgency, said: “I…
Cumulative Layout Shift: What is this rage-inducing phenomena and how do you get rid of it? Welcome to the third instalment in our multi-part feature on Google’s 2021 Page Experience update. If you missed our previous article, where we started looking at Web Core Vitals, you can find it right here. All caught up? Let’s pick…
Essential Print Services is thrilled to announced that it is the official print partner for the Derby Ram Trail which will take place this summer. The trail, which is raising money for Derby Museums, will see thirty huge rams appearing across the city centre, one of which will be sponsored by the print company. Essential…
Yvonne Gorman, owner of Essential Print Services, is celebrating having been recognised as the Digital & Creative Ambassador of the Year at the Mainframe awards. The award was presented to Yvonne at the virtual awards ceremony and was the headline category of the evening. Having been voted for by the public, the award recognises those…
What are Core Web Vitals and how can you prepare for them becoming Search Ranking Signals? Let’s take a closer look, starting with LCP. Welcome to the second instalment in our multi-part feature on Google’s 2021 Page Experience update. If you missed our previous article, explaining what the update is exactly, you can find it…
It’s been just over a month since the chancellor gave the 2021 Budget. While the dust may have settled on the announcement itself, we thought it would be good to recap the main pointers, especially as some of them come into effect, or change, in April. The Coronavirus Job Support Scheme will be extended until…
If you know, you know. Sometimes it’s the things we don’t say that have the biggest impact. When it comes to marketing, it often pays to be forthcoming, but there’s also a great deal of cache in playing it coy — especially in a world that’s already saturated with in-your-face advertisements screaming at you 24/7.…
Derby Hub member and local solicitor from Nelsons, Martin Jinx, has played his part in a deal that will enable Bombardier – now acquired by Alstom – to export its Derby-built trains to Egypt. Following a £1.7 billion boost from UK Export Finance, a consortium has confirmed a contract with the Egyptian government to build…