5 Bold marketing moves that paid off

Risky business. If human innovation has taught us anything, it’s that taking risks will either be rewarded (see successful flight of the world’s first flying machine) or get you killed (see attempted flight of the world’s first flying machine). In either case, risk-taking is often necessary for breaking boundaries, standing out from the crowd and ultimately making…

Spring Budget Update

It’s been just over a month since the chancellor gave the 2021 Budget. While the dust may have settled on the announcement itself, we thought it would be good to recap the main pointers, especially as some of them come into effect, or change, in April. The Coronavirus Job Support Scheme will be extended until…

The art of esoteric advertisement

If you know, you know. Sometimes it’s the things we don’t say that have the biggest impact. When it comes to marketing, it often pays to be forthcoming, but there’s also a great deal of cache in playing it coy — especially in a world that’s already saturated with in-your-face advertisements screaming at you 24/7.…

Business interrupted by Covid? – Check if you have a claim

Most small and medium enterprises policies only have cover for business interruption as a consequence of property damage. But some policies also cover BI from other causes, in particular infectious or notifiable diseases (‘disease clauses’) and prevention of access and public authority closures or restrictions (‘prevention of access clauses’). In some cases, insurers have accepted…

Preparing for the 2021 Google update

Back in May 2020 it was announced that Page Experience signals would be included in Google Search Ranking. This is now being referred to as the 2021 Google Page Experience Update. So, we’ll be releasing a monthly blog series to work through those signals and help you prepare for the updates’ release. As so many…