How a website can strengthen your brand

If your website doesn’t accurately represent your brand, you’re doing your business a huge disservice. Derby Hub’s Koobr discuss why and how you can strengthen your brand identity with a better website. Your brand identity is the absolute summation of who you are and what you do, while your website is your most powerful online…

What is a “presentation”?

A presentation provides a limited amount of time to present a message or topic to an audience, that audience could be an individual person or hundreds of people. Whether it’s 60 seconds or 60 minutes, it’s a story that needs structure with a beginning, middle and an end. It doesn’t necessarily have to be supported…

The secret to successful marketing

Marketing is the cornerstone of success for every business, whether you’re in retail, manufacturing, or the service provider industry. But what is the secret to effective and successful marketing? Derby Hub member Alison Beardsley from TEC.I.T. takes a look at the 5 steps you need to initiate. Marketing is not about sales. It’s not about…

How to write effective content

Content creation goes far beyond blogging, it’s the lifeblood of your business online. We take a look at why fresh, high-quality content is so important and how to use it effectively across all channels of your digital marketing efforts.   You’re not a writer. You’re never going to win a Pulitzer Prize for that article…

The three pillars of social media

The Three Pillars of Social Media When it comes to running a business, marketing and networking are absolutely key to establishing yourself as an effective and respectable entity. Similarly, social branding and online presence are essential in maintaining a positive relationship with customers, as well as attracting potential clients. To this end, there are three…

“Know your enemies, know yourself’

Sun Tzu may have been talking about war, but his advice applies anywhere. Going into a networking event without sufficient planning is setting yourself up for an awkward experience with nothing to show from it. There are two steps involved in preparing yourself for your first networking event, and thankfully, they’re both pretty simple.   Know…