What are Core Web Vitals and how can you prepare for them becoming Search Ranking Signals? Let’s take a closer look, starting with LCP. Welcome to the second instalment in our multi-part feature on Google’s 2021 Page Experience update. If you missed our previous article, explaining what the update is exactly, you can find it…
It’s been just over a month since the chancellor gave the 2021 Budget. While the dust may have settled on the announcement itself, we thought it would be good to recap the main pointers, especially as some of them come into effect, or change, in April. The Coronavirus Job Support Scheme will be extended until…
If you know, you know. Sometimes it’s the things we don’t say that have the biggest impact. When it comes to marketing, it often pays to be forthcoming, but there’s also a great deal of cache in playing it coy — especially in a world that’s already saturated with in-your-face advertisements screaming at you 24/7.…
Have you ever given some thought to what your company’s personality would be? Would it be serious or jokey? Emotional or scientific? Would it sound like you as the business owner or be a completely separate entity? There are a lot of things to consider! You might give thought to your logo, your brand colours…
Most small and medium enterprises policies only have cover for business interruption as a consequence of property damage. But some policies also cover BI from other causes, in particular infectious or notifiable diseases (‘disease clauses’) and prevention of access and public authority closures or restrictions (‘prevention of access clauses’). In some cases, insurers have accepted…
Back in May 2020 it was announced that Page Experience signals would be included in Google Search Ranking. This is now being referred to as the 2021 Google Page Experience Update. So, we’ll be releasing a monthly blog series to work through those signals and help you prepare for the updates’ release. As so many…
A Right of Way will be widely interpreted in the absence of indications to the contrary. But a recent case* has highlighted how just one word can limit the use to which a right of way can be put and how careful one has to be in the words used. Mr and Mrs Stewart owned…
New year, new flu. Okay, okay, it’s pretty easy to dive head-first into the coming year with a reasonable degree of scepticism and dismay. After all, 2020 hasn’t been the kind of year any of us expected — or wanted. But that’s not to say there’s nothing to be gleaned from the past few months.…
Knowing exactly how to handle customer comments is an important part of maintaining your brand’s reputation. We’ve gathered a few of our favourite examples of how it should be done – so there’s no reason for you to go all Clint Eastwood on the next person to give you a scathing review. If you own,…
Brand identity is one of the most important aspects of any website. So, here are a few key practices to help ensure your website properly reflects your brand. Your website isn’t just an online brochure, it’s a digital representation of your entire brand identity. For the majority of visitors, it’ll give them their first real…