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Daily Archives: 9th August 2021

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3 Lessons every business can take from TV’s Mad Men

Ask the expertBy koobr9th August 2021

Method in Mad-ness Picture the scene. A smoke-filled bar on Manhattan’s illustrious upper east side. It’s a damp November evening in 1965, and as the rain lashes against the pristine glass frontage, well-heeled patrons clamber through the entrance to stamp the wet from their feet and shake off their umbrellas. Somewhere, a jazz piano wanders…

‘SCORING’ the deal – How TikTok became the first social platform to sponsor a major sporting tournament

Ask the expertBy koobr9th August 2021

We know exactly what you’re thinking – how did TikTok manage to secure a campaign deal with one of the BIGGEST sporting tournaments in Europe! If you’re part of the TikTok fandom, you will know that the Euros have been constantly advertised all throughout your TikTok feed. Well, Tik-Tok being the first social platform to…

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