Content creation goes far beyond blogging, it’s the lifeblood of your business online. We take a look at why fresh, high-quality content is so important and how to use it effectively across all channels of your digital marketing efforts. You’re not a writer. You’re never going to win a Pulitzer Prize for that article…
A Guide on Social Media Usage for Business. Social Media has been used in business for a long time. It’s easily the most efficient method of communicating directly with your target audience outside of hitting them up at a local bar. Everyone uses social media, so it’s important to know how to stand out from…
The Three Pillars of Social Media When it comes to running a business, marketing and networking are absolutely key to establishing yourself as an effective and respectable entity. Similarly, social branding and online presence are essential in maintaining a positive relationship with customers, as well as attracting potential clients. To this end, there are three…
Sun Tzu may have been talking about war, but his advice applies anywhere. Going into a networking event without sufficient planning is setting yourself up for an awkward experience with nothing to show from it. There are two steps involved in preparing yourself for your first networking event, and thankfully, they’re both pretty simple. Know…