Following an unprecedented few months, businesses across the UK are now going even more digital and prioritising online activity to communicate with their customers. Here’s why it might be a good idea to start developing a new website now, instead of waiting for the new year.
The end of 2020 is just a few weeks away, but before we say goodbye to a year that, let’s face it, has been pretty dismal, there’s one more torture to come. Yes, that’s right, the dreaded Why you need a new website articles filling up your inbox from the first day back in the office.
Whilst the messages carry a tone that makes you question every single feature, colour and word on your website, there is something to be said for making sure your online presence is up to date, especially considering the current technological advancements.
Businesses have seen dramatic changes in the way they operate, as well as the way their customers buy from them, so thousands are already fast-tracking their digital transformation in order to keep up with the ‘new normal’.
“More than 85,000 businesses have joined online marketplaces in the past four months.”
– Growth Accelerator
Up until the beginning of 2020, there had been a steady transition for a lot of business, with Covid only acting as a catalyst for quicker change.
According to Growth Accelerator, more than 85,000 businesses have joined online marketplaces in the past four months. Many of these, as expected, already had a grasp of the online retail world, including Fashion & Apparel (8,665) but the crisis has also seen other unlikely sectors switch to online services. These include Manufacturing (7,129), Agriculture and Industrial Food Production (3,767) and Business Support Services (3,737).
It’s clear to see that it’s now not just B2C businesses increasing their online presence. Many B2B organisations are shifting their focus to online sales for the first time.
The difference between B2C and B2B marketing, in particular website function, has in the past been noticeably different. Now, however, current events have caused the two to become more synonymous as the world moves online.
“75% of people base credibility by a website”
– UK Web Host Review
So, back to our initial claim – why it might be detrimental to wait until the new year to start thinking about a new website. On the surface, a website may not be an essential investment, especially when the country faces economic uncertainty, but communicating all the right signals to your target audience can make all the difference when it comes to recovering from a crisis.
Your website plays a huge role in building trust among your customers, and if it isn’t equipped to accommodate their needs, then you may want to ask yourself if it’s time for a refresh.
At Koobr, we’re here to look at your existing website with a fresh perspective, and help bring your online presence up-to-date and able to keep up with ever-changing marketing challenges.