Search Engine Optimisation, or SEO, as it’s otherwise known, can be a mystery for companies trying to effectively strengthen the position of their website within the search engines, to ensure that their product or service is seen by the right people in this highly competitive environment.
Our website is the face of our company online, for the entire world to see. We put in the time, energy, money and resources into making sure that not only are they fit for purpose, but also have a substantially positive effect – whether that is brand reputation, bottom line profit or a blend of the two.
Against that background, it’s clear to see why SEO continues to be so important. So why the mystery?
Although the concept of SEO was established and grew in the 1990s, the basis of SEO – and how to approach it in the most effective way – is constantly evolving. What may have worked well and ranked highly in 2019, for example, may not necessarily have the same effect in 2020.
Whilst this constant change can be a head-scratcher, the good news is that with good quality written content, a robust strategy and, where needed, industry experts behind you, your SEO campaigns can not only be very effective but also deliver fantastic value for money.
Below are five 2020 trends to keep an eye out for in the world of SEO:
1) Use of snippets/fewer clicks
Online search functions continue to become more simple, quick and instinctive for users. Google will now anticipate what consumers are potentially looking for and offer the remainder of the question, and the answers in the shape of snippets, prior to the user even having to click. This indicates that inadequate content that isn’t SEO-optimised is unlikely to get much of a look in.
2) Artificial Intelligence
Artificial Intelligence (AI) is by now less fantasy, more normal. AI is becoming more and more deep rooted into everything we do and is a field that Google has invested substantially in. It’s little wonder, then, that Google is applying AI into the way it ranks content and websites in regards to searches and this will no doubt develop moreover in 2020.
3) Evolving user experience (UX)
Searching the internet only from the comfort of your computer is long gone and 2020 will be a year that will take us away from the more traditional forms of searching – and this brings up issues and possibilities from the viewpoint of SEO. It’s maybe time to consider whether your mobile site is optimised, as well as the growing popularity of voice searching as opposed to a standard type search and whether this could impact how and where your website and relevant pages rank.
4) Secure, optimised sites
Even though you may have the greatest SEO strategy in place propped up by a dynamic, well-designed website but in a time of enhanced cyber security knowledge and during a time when consumers expect everything instantaneously, the chances are you will be heavily disadvantaged by the search engines if your website is not HTTPS enabled. This gives users comfort that your website is secure and authentic. Equally, various studies have reached the conclusion that even a one-second delay in loading a page can drastically have a negative impact on conversion rates. To summarise, ensure your website is fully optimised otherwise your SEO strategy is likely to fail.
5) Content is still king
Technology, algorithms, SEO; all these components may be in a constant state of fluidity, however the one aspect of high ranking in search engines continues to survive the test of time – high quality, appropriate content. Quality content must continue to be the foundation on which to strengthen businesses aiming to rank effectively online in 2020.
At Koobr we provide a holistic approach to help your business flourish. From Branding, Graphic Design, Web Design and complete full-service options, we’re here to embed our passion and expertise into your work to help you achieve your specific set of objectives.
And that, naturally, includes Digital Marketing and SEO. We’re all about connecting your business with the right audience, in all the right ways by using the most up to date insight and technology.
Koobr is a creative agency specialising in branding, web design, graphic design and digital marketing. For more information visit their website here