Let’s face it, managing social media can sometimes resemble a juggling act. The ever-shifting algorithms, trends that seem to change by the minute, and staying in sync with the world can become overwhelming.

Here are some tips to guide you through the labyrinth of social media branding:

Thoughtful Colour Choices: Colours play a vital role in branding, but it’s important not to go overboard. Just because you adore a certain colour doesn’t mean your brand should resemble an explosion of it. And as tempting as rainbow colours might be, remember, you’re not a unicorn. Stick to a few key colours and maintain consistency in their usage.


Embrace Emojis, but in Moderation: Emojis are an excellent way to infuse some personality into your brand, but exercise restraint. If you find yourself using more emojis than actual words, it’s time to reconsider your approach. And, for the sake of professionalism, avoid using the poop emoji at all costs—it rarely fits the context.


Stay Authentic: Authenticity is key to connecting with your audience. Don’t be afraid to let your brand’s personality shine through. However, strike a balance and avoid being excessively casual. Remember, you’re the face of your brand, so while humor and memes are okay, maintain a professional image.


Harness the Power of Hashtags, but Don’t Overdo It: Hashtags can expand your content’s reach, but there’s a fine line between effective use and overuse. If you’re peppering your posts with more hashtags than words, it’s time to reassess. Also, make sure your hashtags are relevant to your content; using #nofilter on a cat picture, for instance, can be perplexing.


Variety Keeps It Fresh: While consistency across platforms is important, it doesn’t mean you have to serve the same content everywhere. Diversify your content to suit each platform’s unique audience, but always keep your overarching brand identity in mind.

Social media branding doesn’t have to be a dull task. It can be enjoyable if you strike the right balance. Have fun with it, but never lose sight of the fact that you’re representing your brand. Make informed colour choices, sprinkle in emojis sparingly, stay true to your brand’s authenticity, use hashtags judiciously, and embrace variety. And most importantly, remember to keep a sense of humour – social media is meant to be enjoyable!


Need creative and marketing support? Get in touch with Koobr.