The start of new year is an opportunity to make changes that will improve your business. Derby Hub member Koobr outlines 3 resolutions every business should make for a successful 2019.
It’s start of a brand new year, which is the perfect time to start implementing changes that will yield big results. Whether your aim is to freshen up your marketing, or review your practices as a company, we’ve put together our top 3 considerations that every business can make.
This list combines some of the biggest trends and best practices for 2019 with a healthy sprinkling of a number of things we do for ourselves as a company. Resolutions are, after all, all about that conscious decision to make positive changes — so here are our leading creative resolutions that we think every business should pay attention to.
Embrace colour in your branding
Trends are often subjective. As a rule, great design should always be led by what visually works best rather than what’s popular at the time. But sometimes you’ve got to go with the flow, especially when we’re talking about colours that flow well, and vivid combinations are set to make the biggest impression in 2019.
2018 saw some of the world’s biggest names embrace colours in their branding, from Apple to Spotify. The Pantone institute of Colour even named ‘Coral Pink’ as its Colour of The Year for 2019 — suggestions it reflected optimism.
Mobile optimisation is essential
To cut straight to the point: just having a website is no longer the bare minimum for businesses and professional organisations — having a website that is totally and completely mobile-responsive is an absolute must. Regardless of your business size and in what industry you are operating, you cannot afford to overlook the necessity of an optimised website in this day and age.
Besides negatively impacting your Google rankings, not having a website designed to work across all devices is almost certainly going to impede user experience in some form or another. That’s to say, users are far likelier to experience things like slow-down, incorrectly formatted content or loss of functionality while viewing your website on a mobile device.
Find something worth fighting for
If you’ve got the time or the resources, and if you’re in the fortunate position to give a little bit of both, then as a successful organisation you certainly have a responsibility to support deserving causes and communities.
We all share the same planet, so let’s look after it. We all have physical and mental health, so let’s make an effort to ensure our fellow employees are happy and fighting-fit. There’s quite literally no end to the positive differences an organisation can make in this world.
Of course, there’s no harm in shouting about all these good things while you’re at it. So long as your cause is genuine and meaningful, and you don’t try and force the message, people will see the true value in working with you. What’s more, so will your workforce. Companies incorporating their Corporate Social Responsibility into their day-to-day are going to bring out the best in their staff from a motivational and enthusiastic standpoint. And that can only be a good thing for everybody.
Koobr is a creative agency specialising in branding, web design, graphic design and digital marketing. For more information visit their website here
