Are you struggling to keep your cash flow steady due to receiving late payments? You’re not alone. In fact, did you know that more than a third of all invoices end up being paid late*? It’s a staggering figure that can have serious implications for businesses, especially smaller ones. For many of us, chasing up…
In today’s fast-paced business world, an accountant’s role transcends traditional number-crunching and tax filing duties. They can be pivotal allies, steering your venture through its growth stages. The key to unlocking this potential lies in regular catch-up sessions. This post delves into the critical importance of these discussions for your business’s enduring prosperity. Shifting Perspectives…
Networking can be an intimidating experience, especially if you’re new to it. The thought of approaching strangers, engaging in conversations, and promoting yourself can feel uncomfortable. But fear not! We are here to help you overcome those networking jitters and embrace the power of connections. Acknowledge and Embrace Your Fears First and foremost, understand that…
As a move towards a greener future, Koobr, a leading creative agency in the East Midlands, attended the Woodland Trust’s tree planting day in partnership with Premier Paper Group Ltd at Frodsham Wood in North Cheshire. The collaborative effort marks a substantial contribution to their Carbon Capture® programme, with an outstanding 3000 trees planted on…
Let’s face it, managing social media can sometimes resemble a juggling act. The ever-shifting algorithms, trends that seem to change by the minute, and staying in sync with the world can become overwhelming.
In our ever more interconnected world, enterprises are constantly on the lookout for innovative technologies to maintain a competitive edge and meet the ever-evolving needs of their customers. One such technology with immense potential is 5G.
Aristotle once said “Happiness is the meaning and purpose of life, the whole aim and the end of human existence” – a sentiment that is still true today. While Aristotle had a philosophical notion of the importance of happiness for human well-being. Scientific studies have begun to reveal a host of physical health benefits surrounding happiness including…
In this article we’ll explore 5 ways that you can make your business more efficient. The language is intentionally aimed at an individual for the following reasons: If you are the only employee, it’ll help you If you are an employee of someone else you should get more information to carry out your role more…
We all make mistakes. However, when it comes to online presence and creating a reputation for your business online, mistakes in social media must be avoided.Whilst business owners tend to think that social media is an easy process… it most definitely isn’t! It is a complicated and complex process that needs a lot of time…
With the Superbowl airing on our screens last week, millions of people tuned in to watch the biggest championship game of the year. But with so many viewers, what more can a brand do than purchase a time slot for an advert that could potentially be worth millions? Well, that is exactly what Coinbase did!…
Knowing what metrics you need to measure is not always the easiest task. Various professionals will tell you different metrics that they will be looking for. This blog details what metrics in marketing Koobr measures when offering to run your social media. We feel it is important to share as social media platforms can offer plenty…
At Koobr, we’re all about trends. We monitor the trends to see what is in fashion and what isn’t. Regular followers of the Kooblog will also see that we have made plenty of references to pop culture in the past. And that’s about to continue. As a marketing agency in Derby, but servicing clients all…
‘We don’t need social media, it’s pointless and we get no leads from it’. – This is a very common phrase heard in almost any industry (excluding marketing). In theory, it is correct. You won’t always get leads and sales from your social media pages. You do however need to continuously update your socials. You…
Tips on climbing to the top of Google organically from your local marketing agency in Derby If you’re reading this blog, you would have found us organically. Why? Because as a marketing agency in Derby, we don’t pay for any ads. That doesn’t mean we don’t know how to use them, in fact, it is…
We know what comes to your mind… no, this isn’t about the warm, gooey cookies that we bake in the oven. We go big or go home around here! We’re talking about internet cookies! Don’t worry, Koobr are here to give you the ultimate guide on all you need to know about cookies online. Erm?…
Derby Hub member and leading law firm, Nelsons, has promoted three of its employees – two to Legal Director and one to Senior Associate. Mary Gharmount and Gareth Protheroe have been promoted to Legal Director and Davina Charlton has been made Senior Associate. Together they have been with Nelsons for 16 years. Mary has nine…
Derby Hub member and leading East Midlands-based law firm Nelsons has been shortlisted in three categories at the LEAP Modern Law Conveyancing Awards 2021. The awards, which were launched in 2016, recognise and celebrate success in the UK conveyancing market and are made up of 17 different categories, in which Nelsons has been shortlisted in…
The Family Law team at East Midlands-based law firm, Nelsons, has been shortlisted for a prestigious industry award. Made up of 24 employees, who work across Nelsons’ three offices in Nottingham, Leicester and Derby, the specialist team has fought off competition to make it into the final six in the ‘Family Law Firm of the…
If you are a keen watcher of FRIENDS, the tv show, then you’ll know that as the seasons go on, Chandler Bing finally gets a job when we understand what he does. It does take until Season 9, but it’s a great watch when he lands the role! However, he still manages to make the…
Around World Statistics Day, what better way is there to celebrate than running through some amazing stats and numbers? In the outside world, the creative Koobr team look at other stats. We find ourselves looking at football results, league tables, running times and how many pints were consumed. But during the week, the focus is…
Koobr is a Marketing, Graphic Design and Branding agency based in Derby that provides Marketing Services to clients from all over the UK. See what we did there? That’s four volume-heavy keywords in the opening paragraph. So, that’s SEO done and the page optimised, correct? No, this is definitely not the case. There is so much more…
Method in Mad-ness Picture the scene. A smoke-filled bar on Manhattan’s illustrious upper east side. It’s a damp November evening in 1965, and as the rain lashes against the pristine glass frontage, well-heeled patrons clamber through the entrance to stamp the wet from their feet and shake off their umbrellas. Somewhere, a jazz piano wanders…
We know exactly what you’re thinking – how did TikTok manage to secure a campaign deal with one of the BIGGEST sporting tournaments in Europe! If you’re part of the TikTok fandom, you will know that the Euros have been constantly advertised all throughout your TikTok feed. Well, Tik-Tok being the first social platform to…
Risky business. If human innovation has taught us anything, it’s that taking risks will either be rewarded (see successful flight of the world’s first flying machine) or get you killed (see attempted flight of the world’s first flying machine). In either case, risk-taking is often necessary for breaking boundaries, standing out from the crowd and ultimately making…
Derby Hub member, Koobr, has agreed terms to acquire another creative agency. Carmichael Collective, a full-service creative marketing agency with UK and international clients, will be carried forward by Koobr following terms agreed by the agency’s former owner, Murray Carmichael-Smith. Murray, who has a long and successful career running the well-established Nottingham-based bcsAgency, said: “I…
Cumulative Layout Shift: What is this rage-inducing phenomena and how do you get rid of it? Welcome to the third instalment in our multi-part feature on Google’s 2021 Page Experience update. If you missed our previous article, where we started looking at Web Core Vitals, you can find it right here. All caught up? Let’s pick…
Essential Print Services is thrilled to announced that it is the official print partner for the Derby Ram Trail which will take place this summer. The trail, which is raising money for Derby Museums, will see thirty huge rams appearing across the city centre, one of which will be sponsored by the print company. Essential…
Yvonne Gorman, owner of Essential Print Services, is celebrating having been recognised as the Digital & Creative Ambassador of the Year at the Mainframe awards. The award was presented to Yvonne at the virtual awards ceremony and was the headline category of the evening. Having been voted for by the public, the award recognises those…
What are Core Web Vitals and how can you prepare for them becoming Search Ranking Signals? Let’s take a closer look, starting with LCP. Welcome to the second instalment in our multi-part feature on Google’s 2021 Page Experience update. If you missed our previous article, explaining what the update is exactly, you can find it…
It’s been just over a month since the chancellor gave the 2021 Budget. While the dust may have settled on the announcement itself, we thought it would be good to recap the main pointers, especially as some of them come into effect, or change, in April. The Coronavirus Job Support Scheme will be extended until…
If you know, you know. Sometimes it’s the things we don’t say that have the biggest impact. When it comes to marketing, it often pays to be forthcoming, but there’s also a great deal of cache in playing it coy — especially in a world that’s already saturated with in-your-face advertisements screaming at you 24/7.…
Derby Hub member and local solicitor from Nelsons, Martin Jinx, has played his part in a deal that will enable Bombardier – now acquired by Alstom – to export its Derby-built trains to Egypt. Following a £1.7 billion boost from UK Export Finance, a consortium has confirmed a contract with the Egyptian government to build…
Have you ever given some thought to what your company’s personality would be? Would it be serious or jokey? Emotional or scientific? Would it sound like you as the business owner or be a completely separate entity? There are a lot of things to consider! You might give thought to your logo, your brand colours…
Most small and medium enterprises policies only have cover for business interruption as a consequence of property damage. But some policies also cover BI from other causes, in particular infectious or notifiable diseases (‘disease clauses’) and prevention of access and public authority closures or restrictions (‘prevention of access clauses’). In some cases, insurers have accepted…
Back in May 2020 it was announced that Page Experience signals would be included in Google Search Ranking. This is now being referred to as the 2021 Google Page Experience Update. So, we’ll be releasing a monthly blog series to work through those signals and help you prepare for the updates’ release. As so many…
A Right of Way will be widely interpreted in the absence of indications to the contrary. But a recent case* has highlighted how just one word can limit the use to which a right of way can be put and how careful one has to be in the words used. Mr and Mrs Stewart owned…
New year, new flu. Okay, okay, it’s pretty easy to dive head-first into the coming year with a reasonable degree of scepticism and dismay. After all, 2020 hasn’t been the kind of year any of us expected — or wanted. But that’s not to say there’s nothing to be gleaned from the past few months.…
Knowing exactly how to handle customer comments is an important part of maintaining your brand’s reputation. We’ve gathered a few of our favourite examples of how it should be done – so there’s no reason for you to go all Clint Eastwood on the next person to give you a scathing review. If you own,…
Brand identity is one of the most important aspects of any website. So, here are a few key practices to help ensure your website properly reflects your brand. Your website isn’t just an online brochure, it’s a digital representation of your entire brand identity. For the majority of visitors, it’ll give them their first real…
Founder of me&dee charity, Maria Hanson MBE, has been awarded not one, but two, Woman Who Achieves Awards, to recognise the work she does to help families facing short and uncertain futures together, to create special, lasting memories. The Woman Who Achieves Awards were founded by Sandra Garlick, who received an MBE earlier this year…
Following an unprecedented few months, businesses across the UK are now going even more digital and prioritising online activity to communicate with their customers. Here’s why it might be a good idea to start developing a new website now, instead of waiting for the new year. The end of 2020 is just a few weeks…
Derby Hub co-founder, Yvonne Gorman (Essential Print Services), has been awarded the ‘Francesca Kemp Award for Small Business’ at Small Business Saturday UK’s special online event celebrating brilliant small businesses across the UK. ‘The Blue Tie’ is an annual celebration of the campaign’s ‘SmallBiz100’, which spotlights 100 inspiring small businesses from across the UK each day…
Derby Hub member Essential Print Services has converted its Pride Park offices into a co-working space, creating new a new base for three other companies. Yvonne Gorman, owner of Essential Print Services, advertised the change via the Derby Small Businesses Unite Facebook group that she runs which has over 1,000 members. She had instant responses…
Derby Hub member Honest Communications has won the title of ‘Best PR Agency in the Midlands’ in the 2020 SME National Business Awards. Derby-based Honest Communications delivers PR, content creation and social media services to national brands as well as local businesses. Honest works with clients in a variety of industries, but specialises in the…
The numerous restrictions associated with the Coronavirus pandemic has presented many businesses and individuals with new challenges. As we begin to rebuild the economy in the UK, companies will be looking to re-start their marketing and win some much-needed work. At Koobr, we aim to provide clients with a tailored marketing strategy that fits their…
The UK’s largest Kia car dealership has gifted a car to Derby based me&dee charity. NK Motors has provided the charity with a brand-new Kia car, which was presented to me&dee on Friday 4th September at the NK Motors showroom on Pride Park. As well as Rammie from Derby County making an appearance at the…
A Derbyshire-based professional insurance and retail broker has been acquired by The Jensten Group for an undisclosed sum in a deal advised on by Derby Hub member Nelsons. The sale of HTC Associates Ltd, the professional insurance consultancy set up in 2004, completed in July and has now become part of the Jensten family of…
Back in July last year, Derby Hub member and charity me&dee announced its 20/20 vision project. The charity set a target of £150,000 wanting to be able to purchase the Sherwood Hideaway lodge in Nottinghamshire. Since launching the project me&dee has received overwhelming backing from generous supporters, individuals, and local business owners – as well…
Since meeting at Derby Hub, two members have been trying to find a way of uniting their services and have since joined forces to help businesses communicate their plans for coming out of lockdown. Holly Daulby, of Honest Communications, and Simon Smith, from JAKT Photography, met at Derby Hub and during lockdown have been discussing…
Search Engine Optimisation, or SEO, as it’s otherwise known, can be a mystery for companies trying to effectively strengthen the position of their website within the search engines, to ensure that their product or service is seen by the right people in this highly competitive environment. Our website is the face of our company online,…
As one year ends, another year begins — and with it comes new opportunities for businesses to get the most out of the 12 months ahead. 2020, in particular, looks like it’s going to be an uncertain year for lots of reasons, and businesses will want to instil confidence and trust within their customers. According…
Nearly 50% of business owners have no exit strategy – be it to sell, walk away or leave their company as a legacy to family. Now a trio of expert Derbyshire advisers are combining forces for a special event to help business owners and shareholders think ahead to their departure from their company. Sarah Loates,…
On Saturday 7th December, the Derby business community united to celebrate Small Business Saturday UK at the University of Derby’s Enterprise Centre. Over 100 local independent companies attended the event with those exhibiting ranging from new start-ups, established names and business support organisations such as the FSB and East Midlands Chamber. All of whom united…
Derby Hub member, Yvonne Gorman, and her Print Angels at Essential Print Services, based on Pride Park in Derby, are celebrating achieving two of the best months in the businesses’ history! Essential Print Services has achieved a 20%+ increase in sales in both September and October this year, making them the best two months in…
Yvonne Gorman, owner of Essential Print Services and Derby Hub member, is leading an initiative to reduce intu car parking costs for people that work on Pride Park or The Wyvern Business Park. The new initiative is aimed at drawing workers from the outskirts of town to help boost retail in the city centre and…
The name cookies often evokes images of something more mouth-watering and tempting than website regulations. But your cookie policy and, essentially, how you convey that policy is vitally important. By not giving your cookie policy the attention it deserves – and the Cookie Law that defines it – you could be putting yourself at risk…
Last month, Owen Conti of Code 56, a Derby-based IT support company, was recognised as just one of 100 small businesses in the UK to be selected as part of the Small Business Saturday campaign. As part of this, he was allocated one day where Code 56 would be in the national spotlight, that day…
Yvonne Gorman, owner of Essential Print Services and Derby Hub member, has been recognised among just twelve small business owners in the country to be named a “Small Business Hero”. Small Business Saturday is a nationwide programme that selects twelve business owners to be the spokesperson and public face of the campaign, and Yvonne recently…
Karen Sutton-Johal – Speaker, Trainer, Author and Derby Hub member – of Financial Success Training company The Penny Drops is celebrating successful reception of her book. Karen’s book ‘The 4 Money Mindsets’ has been reviewed by ‘Knowledge is King’ a very reputable and large book seller. Their reviewers were amazed by the book, it’s originality and…
Each year the campaign to find the Small Biz 100 launches in recognition of the very best small business entrepreneurs in the country as part of the Small Business Saturday campaign. This year’s list has been revealed, and five Derby companies have been selected, making Derby one of the most successful regions and extending the…
Substantial growth across the entire service offering has meant that Derby-based creative agency, Koobr, is once again on the lookout for new talent to join its team of marketing specialists. 2019 has seen the agency continue the accelerated growth it achieved last year. As such the agency is currently recruiting, and in September will be…
Derby Hub Founder member, Yvonne Gorman, owner of Essential Print Services on Pride Park in Derby has been shortlisted for the Great British Entrepreneur Awards. The Great British Entrepreneur Awards acknowledge the hard work and inspiring stories of entrepreneurs and businesses. They celebrate the incredible stories that have taken entrepreneurs to where they are today,…
Hi, Daryn here. The newest member of the Kedleston Safety team! I thought I’d introduce myself with a blog post about my general health and safety practice, which mainly involves managing health and safety within an organization that has a whole host of different areas under its umbrella. Chances are maybe your business is primarily…
Nelsons picked up three key industry awards at this year’s Derby & District and Leicestershire Law Society Awards ceremonies. The firm was crowned the ‘Large Law Firm of the Year’ at both the Derby & District Law Society Awards 2019 and the Leicestershire Law Society Awards 2019 – with associate and solicitor Dianne Collins also picking…
Derby based Health and Safety Consultancy Kedleston Safety and Derby Hub member gets a Twitter Boost from Theo Paphitis. A Derby based firm has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Suzanne Dixon, owner and MD of Kedleston Safety, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet…
I’m often asked, “how does equity release work?” There are two forms of equity release. Lifetime mortgage; The loan is secured against your property and you retain ownership. You can protect a portion of the property for inheritance purposes. Interest is charged and added to the balance, which is cleared when you (or the second applicant if the loan…
Equity release has been around for a long time and it’s becoming an increasingly popular way for me to help my clients. I’m often asked by people I meet out and about “what do people use it for?” Let me tell you a story or two about my clients (all names have been changed) Mrs A owned her home…
Fairgrove Homes and Nelsons are celebrating a joint award-win after both businesses were named as winners in the Deal of the Year category at the East Midlands Bricks Awards 2019. The annual event brings together construction professionals from across the region to celebrate the achievements and high standards set by both businesses and individuals within…
Local business Ask the Chameleon has won a prestigious regional award in recognition of its success and will now represent the East Midlands in the national finals. Ask the Chameleon, headed by director Rachel Hayward, was crowned micro business of the year at the East Midlands Federation of Small Businesses (FSB) Awards 2019. The FSB…
We would like to invite you and your colleagues to the 2019 Networking Event kindly sponsored once again by Nelsons on Wednesday 13th March, 5.30PM – 6.30PM in the Atrium at Kedleston Road. We hope you’ll agree with this always a great event, enabling us to support 1st year business students who are completing a module about Developing an…
The weekend has come back around again and that means a new ‘Time Out’. This week’s questions are answered by Rachel Hayward, MD of Ask the Chameleon, who it turns out sings in a choir in her free time… What is the first thing you do to get the weekend started? As with most evenings, straight…
Burton-based Ask the Chameleon director Rachel Hayward joined some of the top UK’s top small businesses to receive special recognition at an exclusive house of lords reception. Ask the Chameleon was recognised as one of this year’s Small Biz 100, which had been running ahead of last weekend’s Small Business Saturday which was celebrated across…
An update on some exciting times for Mortgage and Finance Arena! We have grown again! This year sees us taking on some new members of the team; Verity Kinnear – administrator Sarg Alam – commercial finance broker Paul Crich – commercial finance broker John Bruckshaw – mortgage and protection adviser Verity brings a wealth of experience…
…and how come you are a Solicitor too? A notary is someone authorised to certify facts. Notaries play a very important role in most legal systems around the World. Abroad, legal documents often require a notary to watch and certify signatures and in some places to prepare the documents and administer the transaction; copy documents can only be…
The start of new year is an opportunity to make changes that will improve your business. Derby Hub member Koobr outlines 3 resolutions every business should make for a successful 2019. It’s start of a brand new year, which is the perfect time to start implementing changes that will yield big results. Whether your aim…
Derby Hub member Suzanne Dixon shares her answers to questions asked at this year’s Small Business Saturday event. Earlier this month, Derby Hub was proud to host Small Business Saturday UK, where, alongside Derby University, we were joined in celebration by local businesses, officials and budding entrepreneurs. An important element of the day saw key…
Derby Hub was proud to host Small Business Saturday UK this year, which saw a united from local business owners, officials and support from Mayor of the City of Derby. On Saturday 1st December, the Derby business community united to celebrate Small Business Saturday UK at the University of Derby’s Enterprise Centre. Over 100 local…
Derby Hub member Owen Conti shares his answers to questions asked at this year’s Small Business Saturday event. Earlier this month, Derby Hub was proud to host Small Business Saturday UK, where, alongside Derby University, we were joined in celebration by local businesses, officials and budding entrepreneurs. An important element of the day saw key…
Derby Hub member Nelsons are the experts when it comes to legal matters. If you’re thinking about a business lease then this article will ensure you get the right lease for your business. Thinking about a Business Lease? A business lease is a legally binding contract between Landlord and Tenant. Failure to comply with the…
Derby Hub members Kedleston Safety can advise you on the best way for your business to manage its health and safety needs. If you’re planning to build a new build, self-build, renovating or having any home improvement on your home, Suzanne from Kedleston Safety has these top tips to help you complete the job safely. Working…
With Small Business Saturday UK just around the corner, the promotional ‘bus’ is making its rounds across the country. Last week’s stop was Burton Market Square. Here’s Derby Hub members Kedleston Safety with the details. What is Small Business Saturday? Its is a fundamental, non-commercial campaign, which celebrates small business success and encourages consumers to…
Derby Hub members Stuart Mobility has successfully re-located to their new premises in Burton upon Trent. Stuart Mobility has successfully re-located to their new premises in Burton upon Trent.The retailer has more than doubled it’s turnover each year and needed the extra space for storage and showing it’s products. Customers can now view more chairs in a…
When it comes to legal matters, we’re the experts. If you’re looking into taking a lease for business purposes then this article will ensure you get the right lease for your business. You could be taking your first Lease for business purposes or moving your business location. Either way, taking a Lease is a…
Derby Hub member Kedleston Safety gives a rundown of the do’s and dont’s for a fun, safe and memorable time this fireworks season. We love bonfire night don’t we? As spectacular as they look, fireworks are explosives that can reach speeds of 150 mph. The maximum burning temperature of a firework is 2,000 degrees Celsius and they…
East-Midlands based business and Derby Hub member Stuart Mobility has been listed as finalists at Burton Mail Business Awards. Stuart Mobility were proud to be nominated as finalists in two categories at the recent Burton Mail Business Awards. The categories were for Customer Service and Most Promising New Start Up. The award ceremony took place…
East-midlands based business and Derby Hub member Ask the Chameleon has been selected as one of the top 100 small businesses in the UK Midlands business Ask the Chameleon, established by Rachel Hayward, has been selected to be a part of the Small Biz 100, part of the national Small Business Saturday campaign. Writing bids,…
Branding agency Koobr is celebrating rapid growth, introducing three new members across its digital marketing, design, and web development teams. The creative agency, based in Derby, has been steadily recruiting over the past few months to coincide with their busiest quarter to date. The new additions include an SEO and PPC specialist, a new…
Is your business currently in the process of taking out a lease? Derby Hub members Nelson’s Solicitors talks about the key things you really need to consider to protect your legal rights as a tenant. You could be taking your first Lease for business purposes or moving your business location. Either way, taking a Lease…
Pride Park based, Essential Print Services, is bursting with pride over its recent office move and a record-breaking month of sales. The new move will not only allow its workforce to double in size, which cannot have happened at a better time since they are also celebrating one of their best sales months ever. The…
Derby Hub’s Koobr discusses the importance of website readability, and how you can maximise the overall effectiveness of your website copy. At its most basic premise, your website is a directory for the purpose of serving your customers with important information; who you are; what you do; how you do it — everything a prospective…
If your website doesn’t accurately represent your brand, you’re doing your business a huge disservice. Derby Hub’s Koobr discuss why and how you can strengthen your brand identity with a better website. Your brand identity is the absolute summation of who you are and what you do, while your website is your most powerful online…
Being part of yesterday’s presentation ‘How your small business can make a big impact’ together with Yvonne Gorman from Essential Print Services and my colleague Craig Barker from Koobr was a giggle from planning to presentation. Our goal, ‘Make it memorable’, and the first suggestion was….fancy dress, oh no here we go! We then decided…
A presentation provides a limited amount of time to present a message or topic to an audience, that audience could be an individual person or hundreds of people. Whether it’s 60 seconds or 60 minutes, it’s a story that needs structure with a beginning, middle and an end. It doesn’t necessarily have to be supported…
An effective point of sale makes all the difference between business success and inefficiency. Derby Hub member CBE’s highlights 5 Great Benefits of an EPoS System for a Restaurant or Bar. The challenges of running a successful bar or restaurant are very different from other forms of retail environments, but an effective (Electronic Point-of-Sale) EPoS…
Proposed fracking could disrupt private properties and places of business across the East Midlands. Derby Hub member Nelsons Solicitors discusses litigation and what you can do if fracking plans are a concern for your place of business. A drilling company has approached the landowners of Sherwood Forest for permission to carry out seismic surveys which…
Is your business at risk from information thieves? Derby Hub member Owen at Code 56 explains the dangers of ‘phishing’ and how to prevent it from happening to you. Phishing (pronounced “fishing”) is a type of social engineering attack, where the attacker sends people some “bait” (hence the name) to trick them in to exposing…
In order to help our members and visitors to understand the ethos behind Derby Hub and to get the most from attending our networking meetings, we have devised our TNC’s (Ten Networking Commandments): You will not sell to the room You will treat all members with respect, act professionally and be truthful You will go…
Marketing is the cornerstone of success for every business, whether you’re in retail, manufacturing, or the service provider industry. But what is the secret to effective and successful marketing? Derby Hub member Alison Beardsley from TEC.I.T. takes a look at the 5 steps you need to initiate. Marketing is not about sales. It’s not about…
Content creation goes far beyond blogging, it’s the lifeblood of your business online. We take a look at why fresh, high-quality content is so important and how to use it effectively across all channels of your digital marketing efforts. You’re not a writer. You’re never going to win a Pulitzer Prize for that article…
A Guide on Social Media Usage for Business. Social Media has been used in business for a long time. It’s easily the most efficient method of communicating directly with your target audience outside of hitting them up at a local bar. Everyone uses social media, so it’s important to know how to stand out from…
The Three Pillars of Social Media When it comes to running a business, marketing and networking are absolutely key to establishing yourself as an effective and respectable entity. Similarly, social branding and online presence are essential in maintaining a positive relationship with customers, as well as attracting potential clients. To this end, there are three…
Sun Tzu may have been talking about war, but his advice applies anywhere. Going into a networking event without sufficient planning is setting yourself up for an awkward experience with nothing to show from it. There are two steps involved in preparing yourself for your first networking event, and thankfully, they’re both pretty simple. Know…
