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3 Lessons every business can take from TV’s Mad Men

Method in Mad-ness Picture the scene. A smoke-filled bar on Manhattan’s illustrious upper east side. It’s a damp November evening in 1965, and as the rain lashes against the pristine glass frontage, well-heeled patrons clamber through the entrance to stamp the wet from their feet and shake off their umbrellas. Somewhere, a jazz piano wanders…

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5 Bold marketing moves that paid off

Risky business. If human innovation has taught us anything, it’s that taking risks will either be rewarded (see successful flight of the world’s first flying machine) or get you killed (see attempted flight of the world’s first flying machine). In either case, risk-taking is often necessary for breaking boundaries, standing out from the crowd and ultimately making…

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Koobr acquires established creative agency, Carmichael Collective

Derby Hub member, Koobr, has agreed terms to acquire another creative agency. Carmichael Collective, a full-service creative marketing agency with UK and international clients, will be carried forward by Koobr following terms agreed by the agency’s former owner, Murray Carmichael-Smith. Murray, who has a long and successful career running the well-established Nottingham-based bcsAgency, said: “I…

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